The past couple weeks have been hectic down at the office, with our dev team working late into the night to bring the new release of Market Locator to life before Christmas. And today, around 2am our 13th version of Market Locator went live. Kudos to the entire team! And...
The biggest shopping centres in Bratislava attract people from far away. Shopping in big shopping centers is a trend of last decades, which influences our daily regime and christmas shopping too. During advent you have problem to park your car in big shopping parks, but...
In the newest version of Market Locator you can book billboard anywhere in Slovakia. Your direct SMS campaign you can really simply expend to exterior billboard near your office. Market Locator is an online service in first place oriented to sending promotional or informational...
With the upcoming entrance to the Slovak market of the successful franchise Starbucks Coffee, we prepared a case study to demonstrate how Market Locator is an essential tool for a go to market - from the decision on where to locate, all the way to inviting new customers for the...
Case study of Slovak Telekom Working with big data in various companies often takes place in a typical sequence - identification of interesting data, storage in appropriate technologies, subsequent use for internal purposes (mostly campaigning). After sufficient...
Present and promote your shopping center in the relevant catchment area among a specified target group of people. Invite customers who have just purchased something in the area, when they are close by. Show them that you have new or a different approach than your competitors....
Base Maps: We use multiple base maps. Their respective attribution information is presented in the lower right hand corner of each map. Please respect their respective licences when using them. Mobile operator data: We use anonymized & aggregated mobile operator...
Market Locator presents in a clear visual form "heat-maps" of population distributions with the possibility to filter the information based on filter criteria. The data are presented in an anonymous and aggregated form so that the privacy and anonymity of individuals is...
What kinds of filters are available and what do they allow? Basic socio-demographic Provides statistics on the "official" population distribution, similarly as the data from the Statistical Office. The location distribution is based on official...
SMS is specific format. From our experience with SMS marketing we prepare short list recommendation, which will ensure maximum effectiveness of your campaign. Hard-hitting SMS message in mobile SMS marketing The Problems can be with some special characters, for example...